SuperSport United have announced their new partnership with KwaZulu-Natal born spring water brand THIRSTI for a three-year period.
Matsatsantsa are thrilled to have THIRSTI on board as their latest partners.
The club CEO Stan Matthews believes that the new partnership will help the three-time league winners continue to be progressive and competitive contenders in the South African football top-flight.
“The consecutive top-eight finishers will no doubt inject a further energy, quest for excellence and love of life into the boldly bottled brand THIRSTI,” said the club CEO.
“Quality hydration is an absolute essential for prime performance. We’re extremely pleased to partner with a supportive brand that backs South African sport, understands our athletes and goes above and beyond to ensure that every player at every level will be rewarded with Mother Nature’s best. I am particularly pleased with their ISOFIT+ range: Lower in sugar than other sports drinks, the high carbohydrate, high sodium electrolyte-fuelled sports drink has been scientifically formulated to assist professional athletes. This partnership absolutely makes sense, and we’re honoured that THIRSTI chose us as their soccer brand of choice.”
Meanwhile, THIRSTI Managing Director Rob Hoatson added: “As a brand, the plan wasn’t to announce until the new season. But last night’s crucial 2-0 victory sees the team ride the crest of a wave – and we’re riding right with them! Their hard work has paid off: The club is professional and passionate with patriotism for a podium finish from pipeline to professional. We believe that our sports sponsorship portfolio is indicative of the THIRSTI brand and the fact that we’re proud of the athletes we back, their health and their goals – and that as a brand, we’re behind them through and through.”
