In a bid to keep expanding their brand, Kaizer Chiefs have made a rather surprising and audacious venture away from the field of play.
The Soweto giants launched their own brand of potato chips on Monday afternoon at the Kaizer Chiefs village.
The announcement was made as coach Molefi Ntseki and his troops were preparing to take on Cape Town City FC in a DStv Premiership clash on Wednesday at FNB Stadium.
Chiefs left many open-mouthed with the unexpected move which is ironic, given that the club’s supporters have been called “chips” by their rivals for years.
In recent years, Chiefs have struggled to replicate their past success on the pitch, but they remain one of the most popular and financially successful clubs in South Africa. This is due in large part to the club’s strong brand and its ability to attract and retain sponsors.
Kaizer Chiefs launch new business venture
The launch of the potato chips brand is part of Chiefs’ strategy to diversify its revenue streams and to connect with its fans in new and innovative ways. The Kaizer Chiefs chips come in different flavours such as tomato, grilled steak, as well as salt and vinegar.
The club’s corporate communications manager Vina Maphosa described the move as ‘bold’.
“Kaizer Chiefs, the football club, South Africa’s premier football club, is proud to announce its bold venture into the culinary world with the debut of its first-ever snack range,” he said.
“We are launching wonderful staff as trendsetters. We have different flavours like the salt and vinegar of Kaizer Chiefs.
“This is part of the football world. You cannot watch TV without snacking; you cannot watch the match at the stadium without snacking, so this is what we are all about as Kaizer Chiefs. They [chips] come in different packages, and they will be selling all over the country at retail stores at a wonderful price.
“The small packet [36g] you get for R7,99, and the big packet [120g] is R19,99. You can also get them at the Kaizer Chiefs village store and at the stadium.
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