Jessica Motaung on challenges faced by Chiefs in setting up women’s team

Kaizer Chiefs marketing and commercial director Jessica Motaung has outlined Amakhosi’s challenges in setting up a women’s team.

Jessica Motaung addressed the media during the Twinning Project launch at Johannesburg Correctional Centre, known as Sun City prison, where ‘The Glamour Boys’ partnered with the Department of Correctional Services [DCS] on Wednesday.

According to the Soweto giants, the programme is focused on “rehabilitating women offenders through football coaching lessons and empowering them for reintegration into society upon release.”

The project will grant female inmates access to training and mentorship to foster their physical, emotional, and social growth so they are ready to be reintegrated back into society upon their release.

JESSICA MOTAUNG ON CHALLENGES FACED KAIZER CHIEFS TO ESTABLISH WOMEN’S FOOTBALL

Motaung stated that many challenges are making it difficult for them to establish a women’s team, citing infrastructure and investment as some of the main challenges.

She went on to say that a lot of people are willing to invest in high-level football but not willing to invest in building the foundation of women’s football.

Many football fanatics in South Africa have been calling on Chiefs and their arch-rivals Orlando Pirates to form women’s teams, urging them to take notes from teams such as Mamelodi Sundowns, TS Galaxy and Royal AM.

“I think there are many challenges. Obviously, there are infrastructure challenges and investment challenges. A lot of people are willing to invest at a high level but not willing to invest in building the foundation of women’s football,” said the Chiefs marketing and commercial director.

“There are sponsors who have done a great job in making sure they invest. The challenges around the needs across the board: I heard some women from the village talking about basic needs.

“Also, the clear understanding of what women need versus what men need. I think that is the challenge women’s football has been planted in with how men’s football is put together. So, it is really about building women’s game for African women as well, which is important.”

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