FARPost and Lucky Star have joined forces to ignite a passion for competitive football in the townships. The initiative was officially launched at the SAFA House in Nasrec, Johannesburg, on Friday afternoon.
Through this collaborative initiative, the two organisations aim to provide a platform for aspiring footballers to demonstrate their talent, gain recognition from scouts, and potentially launch successful careers in the sport.
The first tournament, marking a significant step in this shared vision, is scheduled to take place in Eldorado Park, Johannesburg, on October 5th.
FARPost caught up with Anchen Lombard, Executive: Marketing & Sales at Lucky Star Marketing, to gain insights into the motivation behind this collaborative initiative.
FARPost: What motivated Lucky Star to initiate this partnership with FARPost to focus on unearthing football talent in townships?
Anchen Lombard: Lucky Star is as much a part of South Africa’s DNA as soccer. We have, therefore, been looking for an opportunity to get involved with local soccer in townships. This partnership made perfect sense when it presented itself. Lucky Star shares FARPost’s passion for truly making a difference in the communities we serve. The partnership was, therefore, an easy commitment based on our shared values.
FP: Could you provide a brief overview of the structure and scope of this partnership with FARPost?
AL: The initial partnership with FARPost for 2024 will involve the co-sponsorship of the FARPost Cup presented by Lucky Star. The plan is to increase then our involvement by including selected soccer clinics at schools and coaching clinics from 2025 onwards.
WHY FARPOST WAS THE NATURAL CHOICE FOR LUCKY STAR
FP: What specific qualities or attributes of FARPost made them an ideal partner for Lucky Star in this endeavour?
AL: FARPost’s level of commitment to truly making a difference was something we, as a brand, resonated deeply with. The partnership presented the opportunity to further elevate and promote not only the FARPost Cup but also to join resources to truly unearth talent that would otherwise never have received the necessary development and exposure.
FP: What are the anticipated benefits that Lucky Star foresees from this collaboration?
AL: A high level of brand engagement and interaction with core consumers of the Lucky Star brand will entrench the brand even further in the hearts of our consumers.
FP: How will this partnership with FARPost contribute to social development and community upliftment in the townships?
AL: It will have a hugely positive impact due to the additional investment into the local communities. Lucky Star, in conjunction with FARPost, aims to optimize the quality and focus of the FARPost Cup presented by the Lucky Star event, thereby enhancing the exposure and opportunities for young talent. This approach ensures a concentrated effort towards nurturing and showcasing emerging players. This will foster a platform for their growth and development on a regional scale.
FP: Is Lucky Star looking at a long-term strategic partnership in the future?
AL: Definitely. The long-term plan is to increase our involvement across FARPost’s grassroots development footprint through joining forces with FARPost in presenting selected school clinics and coaching clinics going forward too.
FP: How will Lucky Star and FARPost measure the success of this partnership and its impact on the community?
AL: The level of awareness around the initiatives and the reach across all nine provinces, along with the amount of talent that reaches National Football Associations from the development programme.
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