In an exciting development, Betway Premiership giants Kaizer Chiefs have announced a new, highly anticipated partnership.
The partnership with South African lifestyle and adventure brand Sealand marks the beginning of another era as Amakhosi continue to establish themselves as one of the commercially viable brands in SA. The Glamour Boys have added Sealand to their existing partnerships with Vodacom, Kappa, SuperSportBET, Toyota, and MedShield.
Meanwhile, the Naturena-based side has maintained its status as one of the most supported clubs on the African continent, with a large social media following and massive crowds at stadiums across the country.
Speaking on the new collaboration, Chiefs Marketing Director Jessica Motaung described the partnership as powerful and said it will allow the club’s history to be reimagined.
KAIZER CHIEFS PARTNERS WITH SEALAND TO LAUNCH BAGS
The Soweto giants will have a Sealand collection of crossbody, backpack, and toiletry bags featuring the Kaizer Chiefs badge.
“What makes this partnership with Sealand so powerful is that it allows our very own history to be reimagined through sustainable design, with elements of our Chiefs branding repurposed into the fabric of these products. This means our supporters can carry the Amakhosi badge with pride, knowing they are also supporting local craftsmanship and the protection of our planet.” Motaung said on the club website.
On the other hand, Chiefs have had an inconsistent first round of the 2025/26 season, which also saw the Naturena-based side part ways with head coach Nasreddine Nabi.
After the exit of the experience coach, Chiefs roped in Cedric Kaze and Khalil Ben Youssef, who were Nabi’s assistant coaches, as the co-coaches for the remainder of the season.
In the league so far this campaign, Chiefs have won six games, drawn six, and suffered one defeat. They are sitting fourth in the league table with 24 points from 13 games.
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