Kaizer Chiefs’ Marketing and Commercial Director Jessica Motaung has been roped into the Confederation of African Football’s (Caf) Organising Committee for Women Football Standing Committee from 2022 to 2024.
The appointment, confirmed by Caf Secretary General Veron Mosengo-Omba, comes in the wake of Motaung’s attendance at a Women’s Football Taskforce Workshop organised by Caf back in 2019, where she was part of a group of 23 influencers and key stakeholders representing 17 African nations at the time.
Announcing the development, Motaung said it was an honour to be tasked with taking the women’s game to another level. “It’s an honour and privilege to be here. Women’s football is growing internationally. We’ve seen efforts by FIFA but also CAF to make sure they have set up strategic committees that are looking into not just the development of the game but also the commercialisation,” she explained.
The committee comprises high-profile and experienced football administrators and corporate people from around the African continent and is chaired by Kanizat Ibrahim. He is CAF’s 5th Vice President and the President of the Organising Committee for Women’s Football of CAF.
Motaung added: “We have a Women’s World Cup coming in Australia, and FIFA announced it would actually have its own stand-alone sponsors. So, it’s a very important time in the women’s game. It’s such an honour to be part of a committee to ensure that African women’s football grows. So, I’m very excited to be part of that committee.”
Her contribution and strategic plans to making Chiefs one of the biggest brands were enough for CAF to rope her in. She will be part of the committee for the next two years between 2022 and 2024, and she will keep her role at Chiefs.
Meanwhile, Chiefs chairman Kaizer Motaung said the club was proud of its Marketing Director. “We are happy to see one of our own grow and spread her wings in continental football. Being the only South African on the committee speaks volumes. It truly is a remarkable feat.
“We are confident she will add much value to CAF and women’s football on the continent, given her experience spans over two decades. We have watched the growth of the game over the last number of years, and Jessica’s role will also help SAFA, PSL and Kaizer Chiefs as we look to move in the direction of expanding our ladies’ participation in football.”
