Kaizer Chiefs sporting director Kaizer Motaung Jnr says the club is in a rebuilding phase as they look to rediscover their ‘culture of winning trophies’.
The trophy cabinet in Naturena has gathered dust and Kaizer Jnr has seemingly admitted that the club needs to improve its activity in the transfer market by signing quality players.
“For me, the team will always be looking to bring the best and I think the fans are right in that we need to make sure we can lure the best,” said Kaizer Jnr.
“Part of that is also that players always wanted to play for Kaizer Chiefs because they knew they could win trophies at Chiefs. And that’s a culture we have to get back.
“We’ve always done business in the transfer windows. The January transfer window has always been a bit of a Joker, not just for us, but in world football — not all teams would do business then.
“We are in a rebuilding phase, so we have to be able to think smart in a market that has changed. I think we want to be competitive and do our supporters justice by improving how we conduct ourselves in the transfer market.
Kaizer jnr added: “It’s not always just about what the club wants, it’s about what’s available and what’s practical. Because right now there are some club owners who’ve said in publications they won’t sell players to us and this person won’t make a move now.
“And many times those have been the players people have been saying ‘Go and buy that person’.”