Kaizer Chiefs marketing and commercial director Jessica Motaung has given a friendly advice to PSL clubs that are struggling to find sponsorship.
Chiefs remain one of the best sponsored clubs in the PSL, boosting of sponsors that include Vodacom and Toyota.
They also have a sponsorship partnership with Kaelo and Medshield. The Kaizer Motaung owned club has always enjoyed benefits from various sponsors over the years.
They had a 19 yearlong partnership with Hollard which ended at the end of the 2019/20 season.
And as the 2022/23 DStv Premiership season looks set to end, Chiefs marketing director Jessica Motaung has challenged clubs to change their market penetration strategies.
WHAT JESSICA MOTAUNG SAID
Jessica Motaung said clubs without sponsors ought to come up with more exciting ways to lure potential changes.
She elaborated that the marketing landscape has changed, therefore clubs also need to change their strategies.
At the moment, a number of teams in the DStv Premiership are operating without a viable sponsors.
These include Golden Arrows, Sekhukhune United, Swallows FC, Richards Bay FC, TS Galaxy, Marumo Gallants and Royal AM.
“Well, these are challenging times, but you have to find new ways of doing things where one is able to innovate,” said Jessica Motaung.
“I think what’s important to understand is that the sponsorship landscape is changing, the marketing landscape is changing.
“We see now with social media, what it has done to the communication and marketing space.”
She added: “But looking at things differently, most importantly, it is about knowing your partner so that you are able then to put campaigns and initiatives that align to what they need to achieve.
“And what we also need to achieve as a brand, so it is about working together with the partners.
“Gone are the days when someone can walk in and say, ‘I just want a sponsorship package’.
“It doesn’t work like that. So I would say to people, you need to do your homework.
“You really need to be deliberate in the way that you are packaging your sponsorships, and it think that’s important for football and sports in general.”
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