The founder of Jomo Cosmos and South African football legend, Jomo Sono, has landed a new role.
Sono has been appointed a new member of the BRICS Sports Development Centre, adding his significant expertise to the organisation’s efforts to promote sports development and social cohesion within BRICS nations.
The announcement comes ahead of the highly-anticipated BRICS Sports, Culture and Business Festival, set to take place in Durban from September 22 to 27, 2024.
Sono, a celebrated figure in African football, brings a wealth of experience to the BRICS Sports Development Centre.
Having played alongside renowned international stars like Pele and Franz Beckenbauer and significantly impacted South African football as a player, coach, club owner, and talent scout, Sono’s influence is undeniable.
The upcoming BRICS Festival in Durban will showcase various sporting events, including soccer, futsal, beach soccer, rugby, and golf. The festival will also feature cultural displays, music performances, and business dialogues, providing a platform for multifaceted engagement and collaboration.
WHAT JOMO SONO SAID ABOUT HIS NEW ROLE
Sono expressed his enthusiasm for his new role. “I feel humbled,” Sono told FARPost. “I feel good about being appointed. I’ll give it my best shot, as I did on the technical committee of FIFA for four years. I served on the board of PSL and the technical committee of SAFA.”
He explained his role within the BRICS Sports Development Centre. “My role is to advise them and guide them about matters relating to arts and culture and football as well. Also, to help a lot with development,” he added.
The BRICS Sports Development Centre is confident that Sono’s input will contribute significantly to its mission. Since its formation in 2006 and South Africa’s membership in 2010, BRICS has expanded its international alliances, developmental goals and trade partnerships, demonstrating its commitment to fostering cooperation and progress.
The upcoming festival, with Jomo Sono’s involvement, promises to be a landmark event, highlighting the power of sports to unite and inspire while also facilitating cultural exchange and economic opportunities.
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