PSL giants Kaizer Chiefs and Orlando Pirates have announced an ‘exciting’ new partnership, injecting fresh impetus into their off-field endeavours.
The latest partnership announcement comes after a transition period for Amakhosi, most notably the recent change in playing personnel, coaches and kit sponsors.
In addition, Chiefs in October 2023, Chiefs ventured beyond the football pitch as the club entered into the world of culinary with the introduction of its first-ever snack range.
Before that, the club secured a three-year extension with Medshield to build on its strong sponsor portfolio, adding to partnerships with Vodacom, Toyota, SuperSport TV, and Kaelo.
On the other hand, Pirates’ current sponsors include Vodacom, Adidas, SuperSport, EA Sports, Aquelle, Oppo and Marion Bonvoy.
And even amidst on-field challenges, Chiefs continue to demonstrate their off-field prowess as the 2021 CAF Champions League finalists, along with the Buccaneers, welcomed SuperSportBet as their new sponsor on Thursday.
Chiefs, enduring a nine-year trophy drought, said they “have proudly entered into an exciting new partnership with SuperSportBet, a new player in the sports betting industry, to become the club’s official betting partner.
“This fantastic collaboration marks a significant milestone for both Amakhosi and SuperSportBet, as they join forces to offer fans an extra new dimension to their experience of sport and entertainment in South Africa and beyond our borders.”
SuperSportBet Joins Forces with Kaizer Chiefs AND ORLANDO PIRATES
“With this partnership, Kaizer Chiefs and SuperSportBet aim to enhance the overall fan experience around games by providing unique betting opportunities in sports. Through this collaboration, supporters can expect exclusive promotions, special offers, and unique engagement experiences that elevate the thrill of supporting their favourite football Club or sporting personalities.”
Chiefs marketing and commercial director Jessica Motaung expressed her excitement for the new partnership with SuperSportBet.
She said that the collaboration with SuperSport exemplifies Chiefs’ commitment to connecting with the club’s passionate fans.
“We are really thrilled to be partnering with SuperSportBet, a revolutionary sports betting platform developed in collaboration with MultiChoice Group, a company with a rich history in sports broadcasting, to meet the specific needs and demands of the sports gaming market,” said Jessica Motaung.
“Our efforts to amplify their love for the game through innovative betting experiences have brought this massive partnership between Chiefs and SuperSportBet.”
Meanwhile, Pirates chairman Dr. Irvin Khoza said, “the SuperSportBet partnership is a testament to the shared commitment of Orlando Pirates, SuperSport, KingMakers, and the MultiChoice Group to elevate the sports betting experience for fans across South Africa. As a football club anchored in a rich heritage with a loyal and passionate following, the partnership is an opportunity to further build on our fans’ footballing experiences.”
Furthermore, Chiefs and Pirates’ partnership with SuperSportBet includes a brand-new show launching on Friday, 19 January on SuperSport TV.
The television show will allow the fans to learn “about betting, see predictions and analyses from some of the experts, and win exciting prizes.”
RELATED STORY: The position Chiefs must bolster in the January transfer window
